If you want to be successful on Twitter, you need to start from knowing what you are about and you need to know who your customers are. They can’t be anybody from a 6-month-old to 92 year old, as I’ve heard people say. It’s being very clear about who is...
A lot of the people are either ill-informed or irritated by selling because it’s the negative stereotype of the devious, dubious and the desparate that gets in the way of them truly embracing and taking on this concept.When you harness all the skills and...
You think you could never use video as part of your marketing strategy, then think again. As Sue Ferreira said, “It’s mandatory”! Sue is 71 and after 40 years as an anaesthetist she is now teaching people how to become visible using video. She has over 100 video on...
I’m going to introduce you to Adrianne Carter who is instrumental in developing cutting edge research methodology to gain insights into emotion and behaviour in the last twelve years. She uses techniques to go beyond what people say or can’t verbalise to get to...
Most business owners don’t prepare sufficiently for the sale of their business. To get a premium price for a business you actually need to start sometimes two to three years in advance, preparing your business, ironing out the wrinkles, making it saleable long...
