Many businesses (quite rightly) have strategies in place to attract prospects and convert them into customers. But one area where lots of companies are leaving money on the table is customer retention. Consider these two statistics: It costs five times more to attract...
The phrase “The Buyer’s Journey” actually leads to the impression that we stop this journey when a deal has been closed so Tamara Schenk prefers to call it a customer’s journey or the customer’s path because it extends beyond the sale. Dylis: Hi...
