Why You Are Only Selling to Less than 5% of Your Target Market

Most sellers focus on those prospects who are ready to “Buy Now”, you know the ones, those red hot leads that come via your website or email. Some prospective clients will even make a phone call to your office. They tell you what they are looking for and want to know...
Quick Cash Strategies – Lead Generation on Your Doorstep

Quick Cash Strategies – Lead Generation on Your Doorstep

When you need new sales fast – you need cutting edge lead generation and in these heady days of the internet there is such a mountain of ways of getting that next great opening, that it is just a tad awe-inspiring for those of us who are a little technophobic. With...
Quantify Your Value and Make More Sales

Quantify Your Value and Make More Sales

Quantify your value and make more sales. What do I mean by this? As I’ve mentioned many times before, your prospective clients are not interested in your product or service. They are only interested in what your product or service will do for them. The more you can...
Setting Call Objectives is Crucial

Setting Call Objectives is Crucial

Do You have a clear customer focused objective when you contact your prospective clients? I recently worked with a group of seasoned sales people, helping them to improve their Call Planning skills to help them sell against the competition. Their marketplace is...
How to get your prospects to buy from YOU!

How to get your prospects to buy from YOU!

You have a “Hot Prospect” who makes an enquiry but is also interested in talking to your competitors. They NEED your service but what is going to make them choose you? Most sellers will go into a long dialogue about their product or service. Most of your competitors...
Direct Mail is Dead?

Direct Mail is Dead?

Many business owners and sales people think direct mail is dead. I was talking to a business owner recently about his marketing strategy (which I might add was practically non-existent). We were discussing the benefits of using direct mail in a targeted, multiple...
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