Keep your marketing messages simple

Keep your marketing messages simple

Roger Edwards is a marketing expert who keeps the jargon, complexity and confusion out of marketing communications. He helps his clients create SIMPLE, STRAIGHTFORWARD messages that get read, understood and acted upon. Dylis: Hi there and welcome to the Inspired...
Playing the Long Game with Email Marketing

Playing the Long Game with Email Marketing

In my last article “Why you are only selling to less than 5% of your target market” I covered the rather frightening scenario and rather worrying revelation that most businesses are likely to be marketing to that tiny percentage of their target market that is ready to...

Why You Are Only Selling to Less than 5% of Your Target Market

Most sellers focus on those prospects who are ready to “Buy Now”, you know the ones, those red hot leads that come via your website or email. Some prospective clients will even make a phone call to your office. They tell you what they are looking for and want to know...
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