Content Marketing Boosts Customer Loyalty as Well as Generating Leads

Over the last 2 articles I have discussed how easy it is to focus too heavily on the top 3% of your target market Why You Are Only Selling to Less than 5% of Your Target Market (those ready to buy) and suggested ways in which you can increase that spotlight to include that huge majority (97%!) who never seem to get approached by your sales or marketing team. In my last article Playing the Long

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Top Ten Tips for Writing Engaging Quality Web Content

Not all of us consider ourselves the next budding Shakespeare.

Not many of us actually enjoy writing. In fact, very few of us actually sit down to write with any confidence ...

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Listen to This If You Want More Referrals – from Europes Leading Authority

What’s Your Networking and Referral Strategy?

Here’s what Andy Lopata, Europe’s leading business networking strategist, has to say about this subject, when I interviewed him recently;

“Whether for new business generation, individual ...

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Content Marketing Boosts Customer Loyalty as Well as Generating Leads

Over the last 2 articles I have discussed how easy it is to focus too heavily on the top 3% of your target market Read more

Playing the Long Game with Email Marketing

In this article we are going to look at investing in the long game so you can sell easily to the main body of your followers or prospective clients. The clients you will be approaching will be those willing to buy, those who are open to purchase but not actively looking, and those who trust your brand but are not currently considering purchase.

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Why You Are Only Selling to Less than 5% of Your Target Market

Most sellers focus on those prospects who are ready to “Buy Now”, you know the ones, those red hot leads that come via your website or email. Some prospective clients will even make a phone call to your office. They tell you what they are looking for and want to know the price.

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Quick Cash Strategies – Lead Generation on Your Doorstep

When you need new sales fast – you need cutting edge lead generation and in these heady days of the internet there is such a mountain of ways of getting that next great opening, that it is just a tad awe-inspiring for those of us who are a little technophobic. With all this clever, cool and often frighteningly complex technology, campaigns can seem often long winded, highly unpredictable and any

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Quantify Your Value and Make More Sales

Quantify your value and make more sales. What do I mean by this? As I’ve mentioned many times before, your prospective clients are not interested in your product or service. They are only interested in what your product or service will do for them.

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Setting Call Objectives is Crucial

Do You have a clear customer focused objective when you contact your prospective clients? I recently worked with a group of seasoned sales people, helping them to improve their Call Planning skills to help them sell against the competition.

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How to get your prospects to buy from YOU!

You have a “Hot Prospect” who makes an enquiry but is also interested in talking to your competitors. They NEED your service but what is going to make them choose you?

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