An Interview
with Dylis

Dylis has shown thousands of professional business owners and sales people how to grow their business, using easy, proven techniques and strategies that attract clients quicker and easier than ever before.

How long have you been doing what you do and how did you get to be a Sales and Marketing Expert?

Cut me in two and I have Sales and Marketing running through my veins. It’s my love and my passion! My joy for selling started in my early teens, selling cosmetics and jewellery to friends and family.

My first “proper job” was with Barclays Bank as a junior bank clerk. Not too much selling required then but the bank soon realised that selling was absolutely necessary to grow their business. So as you can imagine I was in my element and embraced the new sales era with gusto.

A business opportunity arose when a clothes wholesaler, a customer of the bank, invited the staff to visit his warehouse, to buy their clothes at cost price. I visited every Sunday morning and after a few months, realised that many of my friends were commenting on my clothes and I spotted an opportunity for a little business.

I borrowed £500 and bought some stock and started selling on a “Party Plan” basis, my first business was launched… Even in those early days, when I had no real idea of what I should be doing, I realised the importance of looking after my customer base and generated both repeat and referral business.

How easy was moving into the corporate world?

Still successfully selling my clothes and working in the Bank two days a week, I was approached by the Financial Services division of the bank and was asked to consider becoming a Financial Adviser.

To cut a long story short, I went for an interview, got the job but was asked to sign a disclaimer saying that I would give up all other aspects of selling i.e. Clothes.

I think they were worried that if I didn’t sell a life assurance policy or investment,I would get out my range of T shirts,etc…haha.I progressed from Financial Adviser to Team Manager within 9 months and a few years later was promoted to Regional Director.I was responsible for 7 managers and 70 advisers, as well as being responsible for the Financial Services target for all of the bank branches in the Region.

I was recognised as:

  • Top Trainee of the Year
  • Top Field Sales Manager
  • Top Regional Director

I won 13 qualifying international conferences in the role of Team Manager and Regional Sales Director. I was consistently in the top 5% within the country and enjoyed “Top Spot” in 1998. My philosophy is very simple,

I continuously, communicated, presented, trained and coached my teams to produce phenomenal results. I produced a myriad of sales tools to find ways to:-

  • Attract more high quality customers
  • Increase conversion rates from appointment to sale
  • Increase average sale values
  • Increase the life time value of customers through implementing outstanding after sales strategies
  • Increase the number of referrals

“If you want excellent results, then you must show what excellence looks like”.

Why change from corporate sales and marketing to SMEs?

In 1999 I left the corporate world and set up my own business as a Sales and Sales Management Consultant/Trainer. I put all of my sales and marketing principles into place.

Without any contacts, I made appointments with Senior Decision Makers and subsequently worked with businesses such as:

Barclays Bank, Barclaycard, Aviva, Zurich, Thornton’s PLC, Generali Bank, HSBC, Royal Mail, National Grid, Pepe Jeans, Ev3, Improvision, to name but a few of the large corporates that I have worked with.

I also secured a position with The Chartered Institute of Marketing as Course Director and associate to the Academy. I still do some work with International Companies but the majority is now in the SME market, which I absolutely love…

“In 2012 I decided to bring my skills and knowledge to SME B2B Business Owners as well as Professional Sales People in the form of, Workshops, Private Coaching and Motivational Speaking.”

What clients have asked me previously

Who are your clients exactly?

I work with Business Owners and Sales People who sell to bigger businesses. People who are really good at what they do; but don’t have the skills to attract, convert and retain enough of their Ideal Clients on a consistent basis to avoid the peaks and troughs of cash flow.

That said, the professions I’ve worked with are numerous and varied;

  • Business Coaches
  • Executive Coaches
  • Business Services
  • Manufacturing
  • IT and Media Specialists
  • Leadership Coaches
  • Web Designers
  • Print and Media
  • Business Suppliers
  • Virtual Assistants
  • Lawyers
  • Financial Advisers
  • Accountants
  • Book-Keepers
  • Copy Writers
  • Event Planners
  • Social Media Specialists
  • Business Trainers
  • International Trade
  • Pharmaceuticals
  • Account Managers
  • Relationship Managers
  • Professional Sales People

What happens if you haven’t yet worked with people in my field?

I have worked with thousands of Business Owners and Sales People who sell to bigger businesses, in a wide range of industries.I will most likely have worked with people in your field. Yet, I have to share with you that if I haven’t, you are not at a disadvantage, quite to the contrary.

Here’s why: people in your field are probably ALL doing the similar things to attract, convert and retain new clients. What my current and former clients have found exceedingly helpful is that I bring an extremely fresh perspective to their Sales and Marketing process and give them resources they’d never heard of in their field. Because of this, they stand out in an overcrowded marketplace and are the ones who start getting the clients.

How are you different from other “business coaches?”

There are two distinct differences that set me apart from other Sales and Marketing coaches.

  1. I started my own business from scratch, no contacts, no network, no help from agencies. In my first year of being self-employed I earned as much as I had in my very highly paid corporate job. I am not teaching theory from a book, I’ve done it, I know what works as it works in my business and the in the businesses of my many clients and students.
  2. Unlike many other business coaches I teach both; Attraction and Conversion of high paying business clients.
WHY?

Because it is no good being great at attracting lots of leads or enquiries if you can’t have a professional sales conversation that converts them into high paying clients.

Neither is it any good at being great at converting leads and enquiries into sales if you don’t have enough ideal prospective clients filling your appointment book in the first place.

Because of this what you get with me is no-nonsense, undiluted expertise, for those people selling to bigger businesses. I’ve travelled the world to learn from the best. I am continually learning to make sure I bring up to date strategies and best practices to my clients. And that’s why my clients get great results ( I also throw in a healthy dose of motivation, inspiration, humour and encouragement, which ALWAYS helps!).

What type of personality do you work best with and what is expected of me?

My workshops, products and programs were created for people who are absolutely excited and deadly serious about getting more clients and ending what I call “the 3:00 a.m. sweats”, meaning, not waking up in the middle of the night anymore saying, “how will I get more clients, how will I make more sales, how will I make more money, how will I pay my employees/bills/suppliers etc”

They were created to help you attract and convert more of your ideal business clients quicker and easier than you ever will on your own.

Being a high achieving go-getter myself, I’m known to work best with other high achieving go-getters who are ready to get going and just want to know exactly what steps to take to get clients.

Consider what you’ll do with me to be an action learning course. You will be expected to take serious and consistent action. No excuses anymore, just a very different way of thinking and full support while you achieve this incredibly exciting goal: more clients, consistently and in record time.

What type of professional are your programmes not going to work?

Please know I’m very selective in who I work with and I cherry-pick my clients. Choosing to (gently) turn away people who aren’t suited for my programs. Knowing they won’t get the results for which they would have signed up for. (It wouldn’t be fair to them.)

My programs are NOT for those who have no money coming in and are absolutely, financially desperate, at least not right away. It’s been my experience that people in financial crisis do not trust the recommendations I give them and do not do the work (probably because they spend so much time worrying about where they are going to get the money for next months rent or mortgage payment.)

Another type of person I don’t work with (without exception) is the whiner or the chronic skeptic, as well as individuals who consistently make excuses for not getting their assignments done or challenging every aspect of the program. If you are one of these people, I gently and respectfully ask that you not call and I hope you understand why. We’ll probably just not work well together and I wouldn’t want you to waste your time or money. Is that fair?

If you fall within this category, it’s absolutely OK. We’ve all been in times of financial crisis at one point or another. However, I am still committed to supporting you in other ways.

  1. Sign up for my FREE “21 Sure-Fire Ways to Find Your Ideal Clients” This will help you to create a profile of your ideal client (which is absolutely essential to your long term success) and give you 21 ways to choose from for your marketing activities. Click here to subscribe
  2. By signing up for 21 Sure-Fire Ways To Find Your Ideal Client you will receive regular sales and marketing strategies and best practices which will help you ramp up your sales until you are ready to work with me one to one.
  3. Go right now and read my blog posts, again this will give you simple steps to take to grow your business sales. Click here to access blogs

Doing these three things will really help you get primed for our work. When you’re ready, call me and we’ll get you started. (I’m in no rush and will be here when you need me.)

What exactly do your programmes include?

Great selling is about being ethical, transparent and 100% client focused. It’s not about you, your company or your product or service. It is ALL about your client. It is about understanding their business, their market segment. Understanding their business objectives and the challenges that are stopping them from achieving those objectives.

Then, having a sales conversation to take them from a position of interest to a position where they are motivated to buy from you. Without being pushy or sales-y.

Here’s what the programme includes;

  1. Model the attitude and behaviours of the top 20% of successful people and go from average to super successful.
  2. Create your Ideal Client Profile, those who you love working with and value your services. Those who are happy to pay your fees and will give you repeat and referral business
  3. Identify the most effective ways to FIND your ideal clients in groups. Identify decision makers and how to access them.
  4. Use a tracking and monitoring system and identify how to use the information to develop and grow your business. Identify what is working and what’s not. What needs to be stopped, changed or improved and what can you do more of.
  5. Create your personal marketing strategy which you will be able to implement immediately step by step. Choose activities which align with your business and your budget. Both online and offline activities
  6. Create marketing messages for online and offline activities, that include the 4 essential elements that are required for ALL marketing activities, that will have your ideal clients saying “Yes, that’s exactly what I need.”
  7. Define all of the elements required in preparing for a successful face to face meeting with your prospective client
  8. Carry out an effective sales conversation that takes your prospective client from a position of interest to a position where they want to buy from you. A process which is 100% client focused, ethical and transparent. No more convincing, persuading or pushy sales tactics
  9. Implement a simple 4 step process to overcome ANY and ALL objections, including the dreaded “Price Issue”
  10. Implement an easy, proven strategy to maximise repeat and referral business from your existing clients and reduce time spent cold calling

IMPLEMENT, IMPLEMENT, IMPLEMENT your marketing and sales activities strategically to;

  • Attract your ideal prospective clients
  • Convert them into high paying clients
  • Create a repeat and referral strategy

Grow Your Business and Live your Life Stress Free.

Does this really work?

Yes, a resounding “YES”. If you are prepared to follow the process and implement with dedication, you will attract all the clients you need.

Go and have a look at the testimonials I have received from my past clients;
Check out success stories here

What results can I expect?

You can expect to: BECOME A WINNER.

You will;

  • Have the competitive edge in your market place
  • Stay accountable to these goals and achieve them
  • Attract the kind of clients you want
  • Make your business stand out in your industry and marketplace
  • Position yourself as the expert by leveraging your knowledge and expertise.
  • Work smarter at building your business, not harder
  • Reach your ideal clients in large numbers and inexpensively
  • Create compelling, clear marketing messages that will make your ideal client say, “Wow, that’s exactly what I need, I need to know more?”
  • Find the decision makers who have the authority and the money to say “Yes”
  • Have interested prospects seeking you out
  • Convert more appointments to sales without being pushy or sales-y
  • Increase average sale values
  • Increase the life time value of existing customers
  • Increase referral business
  • Hit targets and achieve business goals
  • Create new goals for your business every 90 days to keep pulling yourself into your future as opposed to pushing so hard.
  • Implement strategies so you bring in clients, consistently and easily so you can finally stop struggling to get clients, for good.

Make more money than you’re making now, while enjoying being in business for yourself even more than you’re enjoying it now.

How quickly can I expect results?

This of course depends on the your commitment to implement what you have learned. Taking action and implementing is the secret to success. Many of my clients have seen results within weeks of working with me.

Will I recover my investment?

Yes, a resounding yes! Many of my clients have told me that they were able to cover the whole of their 6 month investment with only 1 new clients. I want you to stop reading now and ask yourself “How much is a new client worth to me and what is the average revenue I make from the lifetime of that one client?”

The chances are that figure will more than cover your coaching investment. Most likely you will make 10 times what you invest in this programme over the next couple of years. And that will double, treble and quadruple as the years go by.

Because once you have the principles of attracting, converting and retaining your ideal clients, then it is a case of leveraging what you know, streamlining your systems and processes and growing your team or teams.

What you will regularly get with this programme and my coaching is what I call Aha’s, you know what I mean, those light bulb moments that will move your business faster than you ever will on your own. Expect to get a lot of these as well as the resources you’ve been looking for and haven’t found until now. That’s what you’re investing in, results, more clients, more revenue, more profit, not just more “information”

Based on everything I’ve read and heard about you, I know you are the one I want to learn from. What are my options for getting started with you.

I offer 3 coaching programmes to my private clients;

Platinum
Gold
Silver

Platinum Coaching Programme (Fast Track)

Who is the platinum programme for?

This 6 months option is for the high achiever, who wants to move incredibly fast in increasing their client base. In this programme we schedule 3 calls per month to get you on track and speeding through the process of building your client base. I roll up my sleeves and get in the trenches with you, to work on each assignment and give you the crucial feedback and tools you need to get moving quickly, After every assignment send me your work and I will critique each piece, rewrite if necessary and send back to you with amendments.

The programme is flexible and I will discuss any other topic throughout the programme. So, if you have a specific situation that needs my help, I will support you with the advice and tools required at that point.

What does the Platinum Programme include?

  • 3 x 45 minute Skype calls per month (this is flexible and if you prefer 2 longer sessions then we can arrange that as we go)
  • Templates for Client Profile, Value Proposition, Elevator Pitch, Website, Speaking engagements, Email, Letter, Telephone Conversation, Sales Conversation, Handling Objections, Referrals. Any other elements that are required throughout the process
  • Example templates To make it easy I give you my completed templates of all of the templates mentioned above. This will make your learning even easier because you can model what I give you.
  • Role Plays Elevator Speech, Telephone Conversation, Face to Face Sales Meeting, Handling Objections, Speaking engagements. And any other elements that are required throughout the process.
  • Recording of all calls which can be referred to in the future

This programme has the additional benefit of me personally carrying out a Critique of ALL marketing material and associated sales collateral

Gold Coaching Programme (Advanced)

Who is the gold programme for?

This 6 months option is also for the high achiever, who wants to take the process in increasing their client base a little slower. In this programme we schedule 3 calls per month to get you on track and speeding through the process of building your client base. I still roll up my sleeves and get in the trenches with you, to work on each assignment and give you the crucial feedback and tools you need to get moving quickly but there is no additional critique. The programme is flexible and I will discuss any other topic throughout the programme. So, if you
have a specific situation that needs my help, I will support you with the advice and tools required at that point.

What does the Gold Programme include?

  • 3 x 45 minute Skype calls per month (this is flexible and if you prefer 2 longer sessions then we can arrange that as we go)
  • Templates for Client Profile, Value Proposition, Elevator Pitch, Website, Speaking engagements, Email, Letter, Telephone Conversation, Sales Conversation, Handling Objections, Referrals. Any other elements that are required throughout the process
  • Example templates. To make it easy I give you my completed templates of all of the templates mentioned above. This will make your learning even easier because you can model what I give you.
  • Role Plays of your Elevator Speech, Telephone Conversation, Face to Face Sales Meeting, Handling Objections, Speaking engagements. And any other elements that are required through out the process.
  • Recording of all calls which can be referred to in the future

This programme includes everything in the Platinum programme with the exception of the personal critique.

The Silver Coaching Programme (Maintenance)

Who is the Silver Programme for:

Created for “graduates” who have completed at least 6 months in one of the other programs . For those who feel they’ve done most of the groundwork and simply need occasional maintenance. Not recommended for beginners, as there’s more work to be done to gain fast momentum.

What does the Silver option include:

  • 2 x 30 minute Skype calls per month
  • Recording of all calls which can be referred to in the future

This program includes strategising, collaborating and brainstorming with me on any issues or assignments that come up but you don’t need to speak as often as the other two programmes.

How long is each program?

A business traditionally gets consistently full in 3 or more years.
Expect a fraction of that when working with me (especially with the Fast Track Program.)
Clients take a minimum of 6 months of working together to apply all the steps, sometimes longer, and enjoy a substantial (often dramatic) increase in their number of clients and income.
Remember though, this is only for people who are truly serious about getting results.

How will we work together and what does the program entail?

We will have our calls over Skype, where we can see each other. This is the next best option to a face to face meeting. It saves you time as you don’t have to travel to meet me. All calls are recorded and that recording will be placed in your folder, just for you, so you can access them at any time into the future.

All worksheets and templates will be sent to you with accompanying examples of EVERYTHING. I will go through each segment thoroughly so you have a deep understanding of the concepts and principles of the “What, Why and How” Then we will move on to the next step.

You will be given an assignment at the end of each session, I will review your work and we will practice to give you the confidence you need to go out and implement on your own.

You will set actions that you will commit to carrying out before the next call. If you get stuck, I will help you get unstuck.

I will be the person you are accountable to. I will be the “wind beneath your wings” helping you every step of the way to achieving your goals.

YOU are my priority, YOUR SUCCESS is my priority.

OK, I know which program I want. How do we get started?

Brilliant! One of the most common characteristic of highly successful people is they take action. They learn how to implement “Best Practice” and they move forward towards success faster as a direct result of this.
They make a decision based on the facts they have in front of them and their gut instinct and then fully immerse themselves.
So if I have answered all of your questions and it feels right for you, then go for it.

Here’s what to do; just click on this link, complete the box and I will get back to you within 24 hours.

I can’t wait to virtually meet you on Skype or the telephone to get started on your path to getting more clients and making more money than you’ve ever done before.

OK, I’m ready to do this for myself, but I have a couple of additional questions. Can I speak you?

Yes of course. It sounds like you are ready to take the first step into a bigger and brighter future for you and your business.

Just click here to email me and we can fix up a time to talk. I’ll be happy to answer any questions and walk you through the different options to see which one is the best fit for you.

I can’t wait to see you succeed and it would be an honour to be the one to help you.

If I’m not sure I’m ready to get started, how can I sample your work at low cost to see if it’s the right solution for me?

  1. Sign up for my FREE “21 Sure-Fire Ways to Find Your Ideal Clients” This will help you to create a profile of your ideal client (which is absolutely essential to your long term success) and give you 21 ways to choose from for your marketing activities. Click here to subscribe
  2. By signing up for 21 Sure-Fire Ways To Find Your Ideal Client you will receive regular sales and marketing strategies and best practices which will help you ramp up your sales until you are ready to work with me one to one.
  3. Go right now and read my blog posts, again this will give you simple steps to take to grow your business sales. Click here to access blogs
  4. Book a complimentary FREE 30 minute strategy session with me personally to;
    • Create a crystal clear vision for your “ultimate business success‟ and the “perfect lifestyle” you’d like your business to provide.
    • Uncover hidden challenges that may be sabotaging the growth of your business and keeping you working too many hours.
    • Leave the session renewed, re-energised, and inspired to turn your business into a highly profitable, revenue-generating machine

Click here to book your FREE strategy session

I can’t wait to talk to you and until then, Find a Way and Be the Best you Can Be.

Are you doing lots of prospecting, in lots of different ways, jumping from one activity to the next and getting completely worn out and frustrated because you are not getting enough high paying business clients – Not hitting those sales revenue targets!

Don’t let this continue, book your FREE session, where we will;

  • Create a crystal clear vision for your “ultimate business success” and the “perfect lifestyle” you’d like your business to provide.
  • Uncover hidden challenges that may be sabotaging the growth of
    your business and keeping you working too many hours
  • Leave this session with a high level strategy and feeling renewed, re-energized, and inspired to turn your business into a highly profitable, revenue-generating machine.
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